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We Helped Man's Best Friend

This is our first year, individual exam. The brief was to give Oliver's Pet Food a fresh new approach. We think both our solutions turned out pretty well, so here they are - illustrating how the same brief can lead to different concepts.

 

Oliver's Pet Food

Integrated Campaign

This is our first year, individual exam. The brief was to give Oliver's Pet Food a fresh new approach. We think both our solutions turned out pretty well, so here they are - illustrating how the same brief can lead to different concepts.

 

#1 Dogs will be dogs

This campaign is a celebration of how incredibly stupid dogs can be. And really, that’s why we love them. But that doesn’t mean we don’t want them to eat smart.

 
 
 
 

#2 The Token Of love

This solution is a tongue-in-cheeck campaign aimed at obsessive dog lovers. Because while owners love their dogs more than anything, the only thing your dog really cares about is food.