Borrow My Bear
Tryg Insurance / Film
Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is giving teddy bears to hospitalised children. So to tell people of this fact, we decided to give hospitalised Tryg costumers a little, fluffy surprise.
We followed up with a film showing one of the Tryg costumers returning the teddy bear to its rightful owner.
In collaboration with Michael Robert