Save Your Father's Day

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Save Your Father's Day


The Danish Cancer Society / Integrated Campaign, Product

Men are notoriously bad at going to the doctor. Problem is, men don’t really listen to anyone about their health. But if there’s someone we know they will do anything for, its their kids. That’s why we created a campaign engaging all of Denmark’s “children” and inviting them to share our message on Father’s Day.


Case Study


Online Film


We created customisable Father's day cards that not only allowed children to send their fathers some love but also a necessary reminder to check themselves for signs of early stage cancer. At the campaign site, people could download, send and customise their own card.

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