We were tasked with reinventing a regularly supermarket product. We got box wine. So we started to look at what makes box wine special. First, there’s lots of it. And second, it’s travel friendly. Thus, Wild Wine was born. A wine that celebrates the outdoors, and the drunkenness and wildness that ensue.
We presented our work at Konstellation&Republica and were lucky to be awarded “Best in Class”.
A product that gets you drunk, calls for a drunk logo. That's why we made a logo that's always changing. Always a wee bit bewildered.
Not everyone is able to go outdoors. That’s why we’ve created some screensavers that bring the experience of Wild Wine to those left to enjoy their wine at home.
We’ve all had to retrace our steps after a night out. So we ask twitterers for some help to retrace our steps. We give them the end of a story, and ask: “How did we get here?” And, one by one, the drunk stories will be pieced together. Hopefully incoherent and most definitely weird. They will afterwards be gathered on the website, available to read, as podcast or performed.
In collaboration with Simone Wärme